From flying blind to 2x return on ad spend
The challenge
DumpStars was running ads but couldn’t tell which ones were working. Their checkout software’s tracking dropped off before the final step, so they had no ROAS data and no way to retarget.
What we built
We rebuilt their tracking from ad click to completed checkout using AI-powered automation, then put it all in a live dashboard showing revenue, ad performance, and the lifetime value of every customer.
Results
- Over 2x return on ad spend on $300–$500 dumpster rentals
- Full retargeting capability for the first time
- Confident expansion into larger, farther-out counties
